| Description: | Overview:
Unpaid intern will intimately work with business leaders, business editors, book publishers, media professionals (radio, TV, meeting planners) and other business practitioners as we position our business expert clients to be viewed by their own clients as "thoughtleaders." Intern will communicate directly with our client thoughtleaders, chiefly management consultants, attorneys, finance experts, leadership coaches, trainers, SVPs and CEOs, managing such client projects as article and book publication, events and speaking engagements, PR and publicity opportunities, surveys and research projects and Internet business strategies.
What Intern Will Learn:
Intern will learn intricacies of pivotal business areas and functions including business development, branding, marketing communications, management consulting, customer service, research, competitive advantage tactics, Internet strategies, strategic planning and strategic plan implementation.
A component will also cover career advancement and job-hunting strategies including effective methods of networking and professional demeanor. The overall Program follows concepts found in the book authored by emersongroup president and founder Ken Lizotte, “The Expert’s Edge: Become The Go-To Authority People Turn To Every Time,” published by McGraw-Hill, as well as recommended books by emersongroup clients and colleagues. Intern will work directly under Ken’s supervision.
Intern will also become knowledgeable about business, management, consulting, marketing, PR, media, book & article publishing, TV/radio, podcasts, blogging and a wide range of business specialties. Hands-on day-to-day activities will be performed at the highest professional levels, i.e., interactions with business editors and other media, writing & editing, communications directly with our client thoughtleaders, development of significant research projects and brainstorming of new ideas and action plans.
In addition, field trips to professional associations, business conferences, networking events, relevant historical sites and museums will be integrated into workweek. Specific destinations will include emersongroup affiliates, e.g., the Institute of Management Consultants, Harvard University, the Concord Museum, Louisa May Alcott’s Orchard House and the CEO Club of Boston.
What Intern Will Achieve:
Upon successful completion of this program, intern will have earned or achieved:
In-depth knowledge of business and professional disciplines
In-depth experience with media and publishing
Access to literally hundreds of business contacts for career advancement
Letter of recommendation written personally by Ken to be used for future academic programs, internships and job candidacies. Such career support will remain available indefinitely in the years following completion of the internship.
Media and publishing clippings of the intern’s work to be used as professional credits in career portfolios
Authorship of at least one business article to be published by a business journal, e-newsletter or knowledge website under intern’s own by-line
Duties:
Intern will perform some or all of the following functions:
Article Publishing: Develop article ideas, query editors of business, professional and industry publications, edit articles, write one or more articles for publication (to be by-lined under intern's own name), conduct research on industry and business publications, proofread articles, finalize articles for publication, follow up with editors for reprints and PDFs
Book Publishing: Edit and proofread books and book chapters, research book publishers, query book publishers, develop and edit/proofread book proposals, edit and proofread book manuscripts, promote and sell clients’ books
Blog Publishing: Develop, write and post company blog entries
PR & Publicity: Compose press releases, distribute press releases, create media lists, pitch to editors and reporters, consult with clients over media issues, devise media campaigns, field media questions
Public Events: Organize events, attend and participate in networking functions, plan business gatherings, facilities coordination, host business events
Research: Learn and utilize resource databases (of publications, books, professional associations etc.), develop and conduct surveys, interview authors and experts for articles or a book, conduct research project, track and measure contact database movements, track and measure eblasts
Sales & Marketing: Develop new client business (including sales and marketing support), develop marketing materials, assist with sales leads, develop sales proposals
Internet Strategies: Brainstorm Internet, website and email strategies, write/re-write website copy, maintain email databases, evaluate clients' websites, write and post blog entries, conduct blogging campaigns, monitor business blogs and social networking sites, operate business contact systems
Speaker Management: Research speaking engagements, coordinate speaking engagements with clients and meeting planners, arrange speaking engagements, conduct campaigns for speaking engagement targets, attend and evaluate speaking engagements, deliver a public talk or presentation, develop webinars & PPT presentations
Office and Team Procedures: Maintain files and office systems, enter data into contact database, store and maintain publications and client materials, answer phones, greet visitors, work with others in group projects
TV/Radio: Assist in TV production in state-of-the-art TV studio, develop radio program placements, develop podcast placements
In general, intern will be involved in ALL areas of our business, including those services and functions on the highest levels. 95% of intern’s time will be spent on challenging projects. The above list is representative but NOT exhaustive!
Schedule & Tuition:
Program covers all fees, program materials, related out-of-pocket expenses, admission fees for events and field trips, and occasional lunches and breakfasts. Work schedule consists of 4-day workweek, generally Tuesday to Friday with one of these days possibly spent working from home or offsite. There will be exceptions to this schedule at times. Hours generally 10 AM to 5 PM with occasional variation for meetings or events held earlier or later. NOTE: Time off (if needed) for previously scheduled family vacation or necessary personal appointment (such as a doctor’s appointment) will be permitted.
References:
This program provides unparalleled business, publishing and PR experience as well as valuable business contacts for career planning and stimulating intellectual activities all within a fun, safe, enjoyable, team atmosphere. Those who have participated in the past rate highly their experience in all categories
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